Parfumplus

“WEINTEGRATE SUSTAINABILITY INTOEVERYASPECT OFOURBUSINESS” In this issue, we speak to Rawya Catto, General Manager - Middle East, CPL Aromas, to get a sneak peek into the brand’s five decade old legacy, focus on sustainability and of course the road ahead Speaking Scents manager at the time had arranged a visit for me to learn about the CPL innovations and ethos, and I remember being greeted with so much warmth. A few months down the line, after a few conversations with the company leadership, I was lucky enough to be offered the position of General Manager for the Dubai sales division, and here we are! I wouldn’t have it any other way,” says Rawya Catto (RC). PP: CPL HAS SEVERAL INTERESTING INNOVATIONS IN ITS PORTFOLIO. LET’S TALK ABOUT SOME OF THEM. TELL US SOMETHING ABOUT AROMACARE BIO - YOUR PATENTED BIODEGRADABLE ENCAPSULATION TECHNOLOGY. RC: Aromacore Bio is such an incredible innovation. It puts sustainability at the heart of laundry care. Just as we care for our health, FOUNDED IN 1971 by two brothers, Michael and Terry Pickthall, CPL Aromas family has grown exponentially and is now home to some of the world’s leading perfumers, and trusted by top brands to translate their creative vision into beautiful scents. They are known to harness the exceptional skills of their talented team to produce fragrances that delight, and infuse happiness through scents. “My story with CPL is an interesting one! Actually, I first “met” CPL Aromas as their customer… I happened to be helping some brands work in the Middle East and briefed CPL on a few regional fragrance projects. My account P A R F U M P L U S 6