Parfumplus

Scents Trail THE MIDDLE EAST always manages to surprise us with its fragrance notes, preserving its authenticity as a unique market, and yet also introducing trends that connect with the European market. Some trends transcend all across the globe, such as the need to find inner peace and motivation on a daily basis, something that we achieve, for example, when a perfume responds to our own individual tastes. In this article, Ana Gomez, perfumer at Iberchem, gives a peek into the fragrances that are likely to remain in the headlines in 2023, for the Middle East. The region will see the introduction of new combinations with a fresher and more modern rose fragrance, and the unisex concept will be empowered, something that was the vogue in this market much earlier than it was in Europe, as intrinsically feminine ingredients are more valued by the male audience there. GENDERLESS PERFUMES, MORE THAN TRENDY The Middle East has always been at the forefront of perfumery trends all around the world. One of the clearest examples of this is the rise of genderless trend that we are now seeing everywhere around the world has been popular throughout the Gulf area for quite some time now. Perfumers let the consumers choose which perfume they want to wear; we do not impose limits regarding taste. For example, jasmine and violet are not just feminine accords anymore, and leather is not just a masculine accord; they are simply ingredients in the perfumer’s palette available to anyone, and for any fragrance. ROSE-AMBER, ELEGANCE AND SOPHISTICATION, NEW TIMES TO COME Rose is, has been, and always will be trendy and a symbol of elegance and sophistication. Every year, we see fragrance houses reinventing the rose fragrance using different approaches. This year, we are leaving behind the "old and powdery" rose, which has been associated with demure perfumes, According to Ana Gomez, perfumer at Iberchem, in 2023, the Middle East will reinforce its taste for traditional ingredients such as Oud among many others OLFACTORY ACCORDSTHAT WILLRULE2023 P A R F U M P L U S 24