Parfumplus

In the field of marketing, fragrances are frequently utilised to create a particular mood or feeling in customers, showing the power of scents. A luxury hotel, for instance, would use a scent with notes of lavender and vanilla to produce a calming and welcome environment, while a fashionable clothes store might use a scent with notes of citrus and spice to create a dynamic and energising environment. The psychology of fragrances can be used to your advantage if one knows how to ‘turn on’ the right sentiments in the wearer as well as the ‘smeller’. If you want to feel glamorous or relaxed or just fresh, it’s a little bit easier as it’s you who is the wearer and the smeller. This can become second nature with adequate usage of different scents and then finally choosing the one for your shelf based on your preference. But what’s a little bit trickier is to judge how your fragrance is perceived by others. This depends a lot on the other person's preferences and normally it’s beyond one’s control. However if you know the other person well, there’s always the advantage of assessing and checking their reactions to your perfumes and then it’s just like being a card player who knows how to play the cards well! HOW DOES A FRAGRANCE WORK? We have a highly developed sense of smell. The aroma molecules that we inhale enter our bodies through the olfactory bulb, which is situated at the back of the nose. Processing fragrance information and communicating with the brain are the responsibilities of the olfactory bulb. When the brain interprets these data, a perception of scent is subsequently created. The olfactory bulb and the limbic system, a part of the brain that regulates emotions, memory, and behaviour, are interconnected. This connection contributes to the potency of odours. They have the capacity to jog our memories, stir up emotions, and even influence our conduct. THE PSYCHOLOGY OF FRAGRANCES We can change our mind and conduct with the help of fragrances. They are capable of bringing back memories, affecting our emotions, and even altering how we see other people. Studies have revealed, for instance, that wearing a pleasant fragrance increases the likelihood that someone would be thought of as attractive and that perfumes can even affect how we perceive the perception of time. “The olfactory bulb and the limbic system, a part of the brain that regulates emotions, memory and behaviour, are interconnected." P A R F U M P L U S 20