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Editor's Notes Siraj Bolar EDITOR Alim EDITORIAL DIRECTOR Gulzaar Shah ASSOCIATE EDITOR Tabrez CREATIVE DIRECTOR Jasbir MARKETING DIRECTOR Advertising Enquiries +971 50 8886436  MARKETINGDXB@ FOURPLUSMEDIA.COM Acknowledgement: SHERI PAIS, DANIELA D'SOUZA EDITORIAL CONTRIBUTION GENERAL STOCK IMAGES FROM GETTY IMAGES. PARFUMPLUS IS PUBLISHED BY FOURPLUS GENERAL TRADING LLC AND PRINTED AT MASAR PRINTING & PUBLISHING, DUBAI, UAE. ALL CORRESPONDENCE SHOULD BE ADDRESSED TO: FOURPLUS GENERAL TRADING LLC, PO BOX: 119755, 402, DAMAC BUSINESS TOWER, BUSINESS BAY, DUBAI, UNITED ARAB EMIRATES. TEL : +9714 4435970 / 4435706  PARFUMPLUSMAG@ FOURPLUSMEDIA.COM The true essence of perfume and fragrances VOL.11 - ISSUE 2 APR-JUN 2023 AED 20/- INSIDE COMING FROM FOURPLUSMEDIA ﺑـﺮﻓـﻴﻮم ﺑﻠـﺲ PARFUM Plus parfumplusmag.com READ FRAGRANT TALES ONLINE ON THE EXCLUSIVE ARABIC PARFUMPLUS BLOG! SCENT AFFAIR 32 STAR SCENT 40 RESCENT 44 ANDMORE THERISEOFGREEN FRAGRANCES 18 THEPRIMARYEMOTION INALL ICREATE ISLOVE PASCALMORABITO,FRENCHARCHITECT ANDDESIGNERPERFUMERANDSTYLIST 06 siraj@fourplusmedia.com FOURPLUS MEDIA ❚ DISCLAIMER: VIEWS AND OPINIONS EXPRESSED IN THIS PUBLICATIONS ARE NOT NECESSARILY THOSE OF FOURPLUS GENERAL TRADING LLC. WHILE EVERY EFFORT HAS BEEN MADE TO ENSURE ACCURACY OF INFORMATION PUBLISHED NEITHER FOURPLUS GENERAL TRADING LLC NOR ANY OF ITS EMPLOYEES ACCEPT ANY RESPONSIBILITY FOR ANY ERRORS OR OMISSIONS. I AM SURE you’ve already been hearing a lot about AI and how it’s going to affect our future. The field of perfumery is going to be no exception. While we wait for that to happen, let’s focus on the current issue. We have an interesting feature on Pascal Morabito in Speaking Scents , where art and science unite. In True Essence , we cover Fragomatrix, a well established fragrance house with a rich legacy. Escentia covers The Rise Of Green Fragrances while Scensation unveils The Flower Of The Year 2023 - Orchid, inviting you to immerse yourself in this chosen bloom. Check out what are the latest fragrances launched in ReScent and get inspired by celebrities in StarScent . ScentAffair keeps you updated about the latest news in the world of fragrance. Read On. Enjoy!