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P A R F U M P L U S 19 One of the most significant green fragrances could be Pierre Balmain's Vent Vert. Released in 1947, it featured a strong dose of galbanum, a raw material distilled from the resin of a flowering plant that smells intensely vegetal. This groundbreaking scent captured the spirit of post-war Europe, with its springtime-evoking vibrancy and optimism. Vent Vert was unlike anything that had come before, and its influence is still felt today in the development of green fragrances. In the 1970s, green fragrances saw a resurgence, with brands such as Chanel and Estée Lauder releasing iconic fragrances that featured vivid green notes. Chanel No. 19, released in 1971 which combined vivid green notes with earthy, powdery florals and a hefty amount of orris, creating a groundbreaking and influential scent. Estée Lauder's Alliage, a green chypre with artemisia, oakmoss, and vetiver, followed shortly after, cementing the return of green fragrances. FRAGRANCE ENTHUSIASTS, TAKE note: Green- smelling perfumes are going to be everywhere in 2023. From the scent of freshly cut grass to the damp, earthy aroma of a verdant forest, the olfactory world is experiencing a resurgence of the green note. And while green perfumes have had their ups and downs in popularity over the years, they are poised to make a big comeback in the coming year. The use of natural and synthetic green ingredients provides a fresh and invigorating scent that evokes the sensation of nature and the outdoors. Green fragrances are a beloved scent category in perfumery, representing the fresh, revitalizing essence of nature. The verdant aroma of green notes provides a feeling of optimism and renewal, evoking memories of springtime and the outdoors. HISTORY Green notes have been used in perfumes for centuries. In ancient times, aromatic herbs and spices were used to create scents that were thought to have therapeutic properties. The Egyptians and Greeks used fragrances for both medicinal and religious purposes, and the Romans were known for their use of perfumes in everyday life. During the Renaissance period, perfumes were seen as a luxury item and were used primarily by the wealthy. It was during this time that perfumers began to experiment with different ingredients, including green notes. In the current era, one could say that green fragrances have been around since the 1940s and they continue to evolve and captivate the senses of perfumers and fragrance enthusiasts alike. During the Renaissance period, perfumes were seen as a luxury item and were used primarily by the wealthy