ParfumPlus Arabia

P A R F U M P L U S 14 THE OLFACTORY CONCERT: A MULTISENSORIAL JOURNEY ACROSS THE WORLD As the host country, Spain opened the concert with two songs that transmit the energy and passion of Spanish culture. Jota de “El sombrero de tres picos” by Manuel de Falla and Intermedio de la Zarzuela “La boda de Luis Alonso” by Gerónimo Giménez. The fragrance connected with the songs was composed by head perfumer Luz Vaquero. The composition celebrates the beauty of the orange flower, lemon, and night-blooming jasmine. For China, Obertura del Festival de Primavera / Spring Festival Overture by Li Huan-Zhi, a popular folk song typical of the Chinese New Year (also known as Spring Festival) was chosen. The fragrance composed to illustrate the song is a creation of perfumer Rebecca Bi, who achieved a reflection of winter fading into the first blooming flowers as spring arrives. The composition brings a harmony of peony flowers, lotus, and raindrops. India was represented with Jai Ho. The song is a composition from Slumdog Millionaire by A. R. Rahman, the theme song from the Oscar-winning movie, Slumdog Millionaire. Jai-ho means “Let the victory prevail.” The fragrance was created by perfumer Ana Gomez, who chose the notes of cinnamon, black pepper, and sandalwood for the composition. For the United Arab Emirates, Iberchem chose the song Bint Al-Shalabia Mulla Uthman Al-Mawsili. The title of this masterpiece means “beautiful girl.” It is a traditional melody from the Middle East which was later popularized by Lebanese singer Fairuz. As part of its Corporate Social Responsibility Plan, the Iberchem Group is committed to carry out concrete actions to support the development of art and culture. In 2019, Iberchem collaborated with the Symphony Orchestra of the Region of Murcia (OSRM) to promote the cultural asset that is classical music and contribute to its general diffusion among the population. This was done through a concert called - Notes & Accords, promoted as a unique multisensory experience and performed at the Romea Theatre of Murcia. Eight fragrances were presented during the event in special sample packs to each visitor. Each fragrance was connected with the music played during the concert. All proceeds from this event were also donated to SOS Children’s Villages to support their mission to help children in vulnerable situations all over the world. “The Iberchem Group is committed to carry out concrete actions to support the development of art and culture”