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P A R F U M P L U S 13 WHEN FRAGRANCES MEET MUSIC, PHOTOGRAPHY, AND MANY OTHER ART FORMS In 2018, Iberchem announced the first of many such partnerships with the contemporary artist Nasevo for the multisensorial exhibition “Nasevo, The Man Who Confounds Colours And Odours”. After touring in Barcelona and Miami, the exhibition was presented in Murcia’s Royal Casino. Inspired by the shapes, colours, and textures of Nasevo’s work, the perfumers of Iberchem have developed exclusive fragrances to accompany ten of the artworks on display. In another collaboration with photographer María Fuentes, Iberchem team explored the links and similitudes between perfumery and photography. Through a series of work sessions, the perfumers of Iberchem worked on a new way to tell a story through scents. From these encounters was born “Seaside”, a new project contributing to Iberchem’s continuous mission to explore the link between art and fragrances.