ParfumPlus Arabia

“This is where I realised that people are a lot more enthusiastic about fragrances than I thought. We had over 200 tickets for the event, and it was sold out in less than 3 days„ the link between Iberchem, a global fragrance manufacturer, and Dubai, a fragrance hub in the Middle East. Many new projects came to light following the Expo. I think that it really encouraged people to be more creative on how to use fragrances. PP: WHAT MAKES IBERCHEM SUCH A COVETED FRAGRANCE HOUSE IN THE MIDDLE EAST MARKET? WHERE DOES ITS SUCCESS COME FROM? AR: Iberchem presence in the Middle East dates from many decades. This means that our team has a deep knowledge about the tastes and expectations of local consumers, and most importantly, we know where they come from. In other words, we know how we got here. That makes a real difference. Also, everyone at the office just loves the industry, from our lab technicians to our sales team. They all work closely with our customers so that they can easily seize their precise needs. It is no surprise that, year after year, many of our creations figure among the top sellers in the Middle East. PP: IBERCHEM WAS THE TALK OF THE TOWN AT THE LATEST EDITION OF BEAUTYWORLD MIDDLE EAST. YOU WERE IN THE QUINTESSENCE ZONE WITH MOODZY, A VOICE-ACTIVATED FRAGRANCE TECHNOLOGY, YOU WERE ALSO IN THE VIP CLUB WITH A FOOD/FRAGRANCE PAIRING ACTIVITY, YOU SCENTED THE BEAUTYWORLD MIDDLE EAST AWARDS CEREMONY, AND YOU EVEN GAVE A PRESENTATION ON SUSTAINABILITY IN THE NEXT IN BEAUTY CONFERENCES. HOW ARE YOU PLANNING TO TOP THAT THIS YEAR? AR: We are lucky to have an extremely creative team. What is important to know is that all of the experiences we presented last year were created and designed in-house by our employees. Although it seems like we have done it all, we still have a few tricks up our sleeves. This is where I realised that people are a lot more enthusiastic about fragrances than I thought. We had over 200 tickets for the event, and it was sold out in less than 3 days. Abderrahman Rahmani (AR): After one year, we are still receiving positive feedback from the people who visited the Spain Pavilion during the Dubai Expo 2020. It definitely strengthened P A R F U M P L U S 8