ParfumPlus Arabia

❚ ANA GOMEZAND, PERFUMER AT IBERCHEM It reminds me of when you go to the hair salon and try to explain a hairstyle you saw a week ago in a magazine. If you have a good connection with your hairdresser, the result should be as expected. But if you only leave it to him or her, it can go in any direction! (laughs) PP: AT THE DUBAI EXPO 2020, IBERCHEM PERFUMED THE SPAIN PAVILION AND CREATED THE OFFICIAL PERFUME OF THE COUNTRY. WHAT ARE YOUR KEY TAKEAWAYS A YEAR AFTER THIS EVENT? AG: It has been a unique experience. Not only was Spain the first country to present an exclusive ❚ ABDERRAHMAN RAHMANI, GENERAL MANAGER AT IBERCHEM perfume (created by Luz Vaquero), but it was also the only one with an immersive olfactory experience of such scale. On my end, I had the opportunity to share my passion for fragrances by giving a creation workshop on the international fragrance day. The event was opened to the public. Friends, colleagues and families came to create their own scent. P A R F U M P L U S 7