ParfumPlus Arabia

IBERCHEM IN THEMIDDLE EAST: TOWARDSNEW MILESTONES We caught up with Iberchem’s new General Manager in Dubai, Abderrahman Rahmani, and Perfumer Ana Gomez for a chat on the company’s latest updates in the region Speaking Scents PARFUMPLUS (PP): HOW HAS THE ROLE OF THE PERFUMER EVOLVED IN THE MIDDLE EAST MARKET OVER THE PAST 5 YEARS? AND WHAT DO YOU THINK IT WILL LOOK LIKE 5 YEARS FROM NOW? Ana Gomez (AG): People here are more and more educated in terms of fragrance creation. This is why I feel that my role as a perfumer is transitioning from creation to collaboration. Beyond my technical knowledge, it is important for me to connect with the customers, to understand what they have in mind so that we can give life, together, to their ideas. IBERCHEM IS A global fragrance manufacturer creating original scents for fine fragrance, personal care and home care products. Founded in 1985, Iberchem was one of the first European fragrance houses to set foot in the Middle East in the 1990s. Given the importance of the region for the company, it has developed a strong expertise around the market particularities and local tastes. P A R F U M P L U S 6