ParfumPlus Arabia

BeautyworldMiddleEast 2022 SeesDoubleDigit Growth successful editions yet. Running from October 31 to November 2, the fully booked show will also see industry innovators attend ‘Next in Beauty’ conference. To be hosted at Dubai World Trade Centre (DWTC) from October 31 to November 2, this year’s show – the 26th in Messe Frankfurt’s annual series – is headed towards another successful edition, with exhibitor numbers expected to top 1,200, compared to last year’s total of 891. While 60 countries are expected to exhibit at this year’s Beautyworld Middle East, it is also set to feature 25 country pavilions, including the return of Singapore, China, Taiwan, Morocco, and Tunisia, after absences in 2021. Korea will also feature three new organisers in the Gyeonggido Business & Science Accelerator, IBITA-KBITA, and the Korea Exhibition Company. EXHIBITOR NUMBERS, BOOKED floor space, and participating countries all see substantial growth compared to last year’s event Beautyworld Middle East – the region’s largest trade fair for beauty products, hair, fragrances, and wellbeing – will return in 2022 with double- digit year-on-year growth, as increased exhibitor participation sets the course for one of its most P A R F U M P L U S 40