ParfumPlus Arabia

P A R F U M P L U S 19 HAPPINESS MATTERS The trend of escapism, travelling and experiencing new adventures is also in perfumery, an industry moving toward a healthier approach in ingredients. These are added via a juicier, more natural touch, yet revealing complexity, freshness and originality between sweetness and juicy freshness. Melon, pear, red and yellow fruits such as raspberry, peach or apricot are commonly used. This season, inspiration comes mainly from coconut and lactonic notes to evoke solar notes, intensifying the notes with their ‘milky’, addictive scent. exploring a deep masculinity with old rum, ambery cognac and anisic and herbal absinthe or brandy cognac to bring warmth and reveal exquisite notes of fruits and spices. These are more intense, spicy, smoky, gourmand and bitter fragrances. Freshness has become the key of light and easy to wear fragrances. A masculine classic, lavender, is still present for a clean side while developing virile and dynamic notes. Traditional perfumery woods stand out in the new launches this season and play a first role too: cedarwood, sandalwood and precious oud. They produce a sensual and vibrant smell that lingers on skin for a deep masculine sensuality. Influenced by the Gulf region, fragrances are strong and long-lasting with smoky vetiver wood, black and mate tea and tobacco to create a deep sensuality. Genderless fragrances are also on the radar. New generations such as Gen Z or Millennials search for fragrances that match their identity. They want a society free from gender stereotypes and prejudice. Reviving with nature, mood-boosting scents and identity empowerment are definitely fine fragrance trends that are here to stay. parfumplusmag.com IDENTITY EMPOWERMENT Smells go with the generation of bold and passionate women who enjoy and affirm their femininity. New launches unveil emblematic white flowers such as jasmine, tuberose and gardenia. In addition, the traditional fougere ingredient, lavender, is more and more used in feminine fragrances. Woods are now also having a moment in feminine scents and vetiver adds olfactive strength. Female consumers look for comfort and hedonist pleasures driving their desire for extreme odors. Infused with vintage liquor blends, fragrances are