ParfumPlus Arabia

P A R F U M P L U S 18 Scent Trail FINEFRAGRANCE TRENDSON THERADAR Eurofragance has revealed the latest olfactive trends shaping the perfumery industry in 2022 and beyond in a new report. A desire for nature, mood-boosting scents, and identity empowerment drive 2022 fine fragrance trends BETTER-FOR-THE PLANET FRAGRANCES and scents that smell clean are trending this year. Top women’s fragrances include fresh, sweet, fruity and nature-inspired scents, while trending masculine perfumes are clean smelling, fresh, spicy and long-lasting. The idea of local escapism and nature, happiness, childhood nostalgia, sensuality and comfort and women empowerment are strong themes in perfumes for women. Breathing and connecting with nature, empowerment and authenticity are themes trending in perfumes for men. REVIVE WITH NATURE Fragrances inspired by nature, a forest, jungle, flower… or with green and natural notes are returning to front stage, a sign of how our time is marked by environmental concerns and a desire to return to essentials and reconnect with nature. Tea-lightful scents that awaken and revive the senses are back. This revival is due not just to feel- good and relaxing perfumes, but also to the sense of escapism that consumers are searching for as the pandemic recedes. Rose continues to reign as a star ingredient in perfumes targeted to women. This season we find a dark rose, spicy, dry woody and gourmand. Rose proves to be a pervasive, heady scent, influenced by the Arab Gulf region, whereas spices are most popular in perfumes targeted for men. Electrifying ginger brings its incisive freshness to fragrances. This season, spicy fragrances inspire both freshness and a renewed confidence.