ParfumPlus Arabia

P A R F U M P L U S 27 AND WHAT ARE THE AGENTS OF CHANGE FOR NATURAL ESSENCES? The first Agent of Change involves retailers and consumers increasingly looking for assurances regarding environmental sustainability and social responsibility in the practices employed in the production and handling of natural essences. Every 1% shift from the $40 billion worldwide sales of synthetic perfume to natural perfume represents $400 million in new natural perfume sales. As with many other products, they want to purchase natural essences they can trust and have confidence in. The second Agent of Change is the fact that the pandemic has focused consumers on their health and wellbeing at transformational levels, noticeably affecting consumer purchasing behaviors. This shift has created unprecedented potential opportunities for natural products, such as natural perfumes and natural essential oils, to attract millions of new consumers who are becoming more aware of and very receptive to the many benefits for their wellbeing from sustainable natural perfumes and natural essences for aromatherapy. REGARDLESS OF WHETHER WE CALL IT A PARADIGM SHIFT OR A MARKET TRANSFORMATION, THERE HAVE BEEN PROFOUND CHANGES CREATING OPPORTUNITIES AS NEVER BEFORE: • Every 1% shift from the $40 billion worldwide sales of synthetic perfume to natural perfume represents $400 million in new natural perfume sales.