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A range of celebrities have endorsed the unique scent of No. 5, all helping to form a dedicated fanbase for Chanel's most popular perfume. A few years after the release of Mitsouko, in 1921, Guerlain launched its most successful perfume to this day, the iconic Shalimar . The fragrance derives its name from the garden Shah Jahan had planted in the 17th century for his deceased wife Mumtaz Mahal, who also inspired the construction of the famous monument of Taj Mahal. Shalimar is told to have been created when Jacques Guerlain added a hefty dose of the synthetic vanilla compound vanillin to his other perfume, Jicky. The new mixture combined vanillin with the natural vanilla extract and tonka beans in Jicky, thus creating an intriguing balance of spicy and sweet scents. To this day vanilla and tonka bean provide the base for Shalimar's lighter notes of iris, jasmine, rose, and bergamot. When talking about great perfumes, one instantly thinks about Chanel's No. 5, arguably the best known perfume for the popular audience. This classic fragrance was created in 1921 by Ernest Beaux and has remained virtually unchanged up to our times. A range of celebrities have endorsed the unique scent of No. 5, all helping to form a dedicated fanbase for Chanel's most popular perfume. Marilyn Monroe, for example, was particularly fond of the fragrance. Chanel No. 5 is an extremely complex fragrance that feels just as modern today as it did in the previous century. The top notes combine a heavy dose of fresh aldehydes with a lovely touch of ylang-ylang. The heart is composed of jasmine and rose, followed by a subtle mixture of sandalwood and vetiver. Complex, well-balanced, and iconic, No. 5 gains new admirers with each passing generation. No. 5 was the first of so-called abstract perfumes. In the early 20th century abstract art in general was quickly becoming more popular, which also contributed to the initial success of No. 5. P A R F U M P L U S 14

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