ParfumPlus Arabia

Scent Trail RIYADH SEASONS A unique opportunity to create your personal fragrance with Iberchem and Sayidaty “Perfumers normally create scents that reflect trends, concepts or even a brand’s image,” says Ana Gomez, Perfumer at Iberchem. “But to create a fragrance specific to someone is something we don’t usually do. This activity is, in my opinion, a beautiful occasion for people to create a scent that truly matches their tastes and personality. However, creating a scent is not as easy as it may seem. This is also something that people will get to find out.” Perfumers normally work with thousands of raw materials. To make the process less overwhelming and more accessible, the team of Iberchem has created specific accords that represent the prominent olfactory families in perfumery. Visitors will be able to mix and match these blends to create their favourite fragrance. ON THE OCCASION of Riyadh Seasons, fragrance house Iberchem is pleased to partner with leading Arabic lifestyle magazine Sayidaty to offer visitors a unique chance to be a perfumer and create their own scent. The activity will take the first week of December (1 to 7), in one of the three Sayidaty pop-up glasshouses located on Riyadh Boulevard. The activity will be offered for free to all visitors. ❚ ANA GOMEZ, PERFUMER AT IBERCHEM P A R F U M P L U S 24