ParfumPlus Arabia

FOR ITS 2021 edition, Beautyworld Middle East in collaboration with fragrance house Iberchem will present “A World of Scents”, a new olfactory experience for the show’s visitors and participants to enjoy during their visit. Curated by the team from Iberchem, “A World of Scents” will take place in different locations throughout the show, such as the Premium Lounge, the Quintessence zone and during the Beautyworld Middle East Awards ceremony to take place at the Dubai Ritz Carlton on October 5. “A World of Scents” was developed as a unique way for visitors to discover, the beauty and benefits of scents beyond the stands of the BEAUTYWORLDMIDDLE EAST IN COLLABORATIONWITH IBERCHEM PRESENT “AWORLDOF SCENTS” A new olfactory experience curated by the fragrance house fragrance brands and companies. The concept will feature interactive installations and innovative concepts to delight visitors. It is the first time that the show has offered such an experience to its audience. “We are thrilled to present this new fragrance experience at Beautyworld Middle East,” said Guillaume Audy, Corporate Communication Director at Iberchem. “We feel incredibly honoured by all the trust the team at Beautyworld has placed in us to create this tailor-made experience. Year after year, Iberchem has brought innovative fragrance concepts to the show and this year, the creativity of our team will be featured at a whole new level. The fragrance industry has so much to offer, and it is our pleasure to contribute to spreading the word diffusion.” Scent Affairs P A R F U M P L U S 44