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involved in the production of Vetiver in Haiti, Vanilla in Madagascar, Ylang Ylang in Comoros, Benjoin in Laos, etc. Those programs have grown year after year, and it goes from building health centers and access to water, to training those communities for best practices. However, what is going to drive positive impacts in the future, is that we are also changing the way we formulate fragrances, taking into account those new eco-parameters in the formulation itself. Creating and selling fragrances to our clients which are still superb and great olfactive signatures, though matching the urgency to reduce our environmental impacts. This is our Naturality platform. A fantastic and exciting shift towards nature conscious creations. AND THIS ENCOMPASSES • a major evolution of the Perfumer’s palette towards sustainable “nature-conscious” ingredients, like new biotech ingredients, or ingredients coming from upcycling, • and new formulation tools like our Naturality Index, which allows them to assess the environmental impact of the formula that they are creating and see how they can improve it from this standpoint. So you see, sustainability is always at the heart of what we do : create fragrances. PP : WHAT STRIKES YOU MOST ABOUT THE MIDDLE EAST IN TERMS OF USAGE AND PREFERENCE OF FRAGRANCE AMONGST CONSUMERS? X R : The love that the Middle East consumers have for fragrances is like music to my ears. It’s fascinating to realise that this love for fragrances is embedded in the culture, even in the DNA. It is also very interesting to note that this love that the Middle East consumers have for woody and oudh fragrances has moved globally to various parts of the world. As I walk the streets of Paris, it is no longer unusual to smell a typical middle eastern fragrance. Personally, I love it. I love the richness of the scent, the way fragrances are built, highlighting an ingredient or an accord. Middle Eastern fragrances are definitely not shy but neither are they overwhelming. And it is not just an oil and alcohol mixed in a bottle... fragrances are a ritual in this part of the world, and much respected for that. PP : DO YOU HAVE ANY SPECIAL MESSAGE FOR THE MIDDLE EAST MARKET ABOUT WHAT THEY CAN EXPECT FROM GIVAUDAN IN THE NEAR FUTURE? X R : We want to make sure when you work with Givaudan, you have access to all the best creative resources worldwide, best in class innovations and best quality raw materials. And together, we create a positive impact on the world and the environment. © FOURPLUS MEDIA parfumplusmag.com P A R F U M P L U S 35