ParfumPlus Arabia

involved in the development of many fragrances. And I enjoy it. It is also very reassuring for our customers to know that, when dealing with Givaudan and with me, they are dealing with a perfumer… PP : GIVAUDAN HAS BEEN IN THE NEWS RECENTLY FOR ITS INITIATIVES IN INDIA, CHINA AND MEXICO. IS THIS A SIGN OF A NEWER DIRECTION OF GROWTH? X R : It is a sign of continuous improvement, expansion and always trying to be best in class. It is directly linked to our 2025 vision which is reinforcing our leadership in fragrances overall. WE INTEND TO ACHIEVE THIS VISION BY • Growing together with our customers, • Being their partner of choice in all categories • Creating inspiring solutions for happier, healthier lives • Nurturing a place where people love working We will keep our investment and acquisition strategy based on our long term vision. PP : THE RECENT ACQUISITION OF MYRISSI AND THE TMALL ASSOCIATION SHOW GIVAUDAN’S SERIOUSNESS ABOUT TECHNOLOGY. WHAT KIND OF PLANS DO YOU HAVE FOR THE FUTURE IN TERMS OF TECHNOLOGY? X R : We take our digital strategy very seriously. I believe we are the only fragrance house to have invested in a digital factory. The aim is very simple : we want to speed up the creative process, make it more relevant to our customers and consumers’ needs without ever touching on our perfumers’ creative talents. On the contrary, everything we do, should further enhance our perfumers’ creativity. PP : WHAT ARE THE INITIATIVES THAT GIVAUDAN HAS TAKEN TOWARDS ‘RESPONSIBLE SOURCING’ AND ‘SUSTAINABILITY’? X R : Sustainability is at the heart of what we do and this is anchored in our company’s purpose “Creating with love for Nature”. THIS HAS TRANSLATED INTO A LOT OF PROGRAMS AND INITIATIVES, FOR YEARS • At the corporate level, we have the ambitious target to be Carbon Neutral by 2030. We are a candidate to become a B-corp company, meaning a “force for good”. • Regarding our sourcing of raw materials, we have been editing our first responsible sourcing charter since way back in 2013. We have evolved and our program ‘SourcingForGood’ is even wider now. Our target is to source all materials and services in a way that protects people and the environment by 2030. • Regarding Natural ingredients, we have been pioneers in ethical sourcing for 15 years now, with programs to support local communities “Sustainability is at the heart of what we do and this is anchored in our company’s purpose “Creating with love for Nature” P A R F U M P L U S 34