ParfumPlus Arabia

Eurofragance has carved out its place in fine perfumery, in particular in high-end niche brands and in the ever expanding oriental fragrance segments. Along with its renowned fine fragrances, the company creates and produces scents across most Home Care and Personal Care segments. These two categories are now where the company plans its growth, backed by the same philosophy that allowed it to grow organically over the last three decades. Eurofragance recently hired fragrance veteran Olegario Monegal as Global Business Unit Director, Home & Personal Care. Holding more than two decades of perfumery expertise, he brings with him a reservoir of experience gathered in South and North America, Asia and Europe, particularly in the home and personal care categories. He says: “Like many boutique fragrance houses, Eurofragance started in fine perfumery—and has done exceptionally well over a short time frame in this competitive environment. The time has come, however, to rebalance our share of sales so that Fine Fragrance, Home Care and Personal Care are more evenly split. Not only will this afford us greater stability in challenging times—the pandemic is just one example—but it will also serve as a springboard to penetrate new segments, markets and brands.” A BRAND MAKEOVER IN ORDER TO REFLECT THE COMPANY’S STRATEGIC SHIFT With a refocus of the company’s strategy, Eurofragance realized that it needed more than a facelift in order to fulfill the company’s vision. With the help of Summa, a brand and design agency headquartered in Barcelona, Eurofragance undertook a holistic rebranding. Following a year of work (and introspection), in June 2021, Eurofragance unveiled its new strategic direction, visual identity, and website. “Like many boutique fragrance houses, Eurofragance started in fine perfumery, and has done exceptionally well over a short time frame in this competitive environment” P A R F U M P L U S 28