ParfumPlus Arabia

of Perfumers. Highly prized among scent-savvy locals, the company has driven its business among a loyal client base across the region, in a market where distinct scents are highly coveted. The company’s latest strategy is to push into the Home and Personal Care categories. This objective will be bolstered by expanding its client base and geographic influence, while taking on more projects, including adding new product segments. A FAMILY-RUN BUSINESS WITH A GLOBAL PRESENCE Antoine de Riedmatten, General Manager India Middle East and Africa, based in Eurofragance’s Dubai office, says: “Since opening this office in 2011 and developing our presence in the region, I’ve shared the company’s desire for putting the client first, and operating as a family-run business. We work with the passion and agility of a young, entrepreneurial company, but I have witnessed the company evolve into a truly world-class enterprise.” “With such power comes responsibility, and it is ours to try to help our ever-expanding customer base and for their consumers to enjoy extraordinary scents in new and innovative ways.” Eurofragance, as a midsize fragrance house, has always differentiated itself from bigger companies through its reactivity, agility and drive to build strong, long-term partnerships. Founded in 1990 by 25-year-old entrepreneur and fragrance aficionado Santiago Sabatés, We now have the capabilities, network, palette and talent of our largest competitors—we are ideally poised for growth” Laurent Mercier, Chief Executive Officer ~ ~ P A R F U M P L U S 27