ParfumPlus Arabia

True Essence EUROFRAGANCE, A LEADING international fragrance house, is consolidating its growth efforts in the Middle East after a brand repositioning. Launched in 1990 in Barcelona, the company has a family-run ethos, akin to so many businesses in the UAE. The midsize multinational, which employs nearly 400 people and has a presence on five continents—including its Dubai affiliate office—has undergone a strategic refocus with fresh ambitions to grow its share of the fragrance market. If you have ever bought a fine fragrance from a large retailer or souk, chances are the product can be traced back to Eurofragance’s talented team EUROFRAGANCE EYES SALES CONSOLIDATIONIN THE MIDDLE EAST Repositioning will see the leading B2B fragrance house push into new business territories P A R F U M P L U S 26