ParfumPlus Arabia

PP : HOW DO YOU TACKLE THE ISSUE OF SHORTAGE OF NATURAL RAW MATERIALS? FPS : It is highly foreseeable that there will be a whole lot more shortage in natural materials in the near future. This is to be expected, with the increasing demand and climatic problems which unfortunately will reinforce these shortages. We must also eliminate materials that are too polluting in terms of plantation and biodegradability. And that’s one of the many reasons, we, at TechnicoFlor, are in the process of integrating more and more natural materials from biotechnology for the future. PP : TELL US SOMETHING ABOUT THE UPCOMING PLANS FOR TECHNICOFLOR? FPS : We have many interesting projects coming up at TechnicoFlor. But the most important one, of course, is the launch of our new 4.0 production unit. It is due to start production in September 2021 in time to celebrate our 40 th Anniversary. This would raise our ranking to among the top three in the global fragrance companies for this level of automation. ❚ CHRISTOPHER SABATER, MANAGING DIRECTOR CS : This new factory will allow us to service current and prospective clients globally as well as reach new territories such as Africa helping us in our external growth. Between the automation level which will reach 95%, and the digitisation process, we will be able to manufacture and deliver to our customers in five days. We are also in the process of launching our program for total digitisation of the company within two years. In the meantime, we will continue our journey, which is to formulate perfumes with safety for end-users as our primary focus while respecting the planet. Taking concrete actions to protect the climate is currently our top priority. PP : HOW HAS THE MENA REGION RESPONDED TO YOUR FORMULATIONS? CS : We established TechnicoFlor Dubai in 2015. Since then, we have adapted quickly to meet customer demands for performance, strength and popular regional notes and trends such as Oudh. I would credit our growth and success to the fact that we recruited some of the finest and experienced perfumers, who had vast experience in the MENA region and its requirements. This led to us to be successful with many projects and accelerate our exposure while helping us establish a good reputation and trust in the region. PP : WHAT IS THE VALUE ADDITION THAT TECHNICOFLOR OFFERS? FPS : Firstly I’d like to think that our French background is very helpful as we all know and appreciate the French quality of perfumes, which is globally recognised worldwide. And then our wide range of raw materials of exceptional quality for both natural and synthetic materials have made us one of the leading suppliers, not only in this region but world. P A R F U M P L U S 22