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FOR ITS2021 edition,BeautyworldMiddleEast in collaborationwith fragrancehouse Iberchem willpresent “AWorld ofScents”, anew olfactory experience for the show’s visitors andparticipants to enjoyduring their visit.Curatedby the team from Iberchem, “AWorld ofScents”will takeplace indifferent locations throughout the show, such as thePremiumLounge, theQuintessence zone andduring theBeautyworldMiddleEastAwards ceremony to takeplace at theDubaiRitzCarlton onOctober5. “AWorld ofScents”wasdeveloped as aunique way for visitors todiscover, thebeauty and benefits of scentsbeyond the standsof the في BEAUTYWORLDMIDDLE EAST تقدم IBERCHEM التعاونمع “عالممنالعطور “ Beautyworld ،سيقدم 2021 -فينسخته X 2021 دبي، أغسطس “عالممن Iberchem بالتعاونمعدار العطور MiddleEast العطور “ ، تجربةعطريةجديدةلزوار المعرضوالمشاركين ، ستقام Iberchem للاستمتاعبها أثناءزيارتهم. برعايةفريقمن ” فيمواقعمختلفةطوالالعرض، مثل AWorldofScents “ وأثناءحفلجوائز Quintessence ، ومنطقة PremiumLounge الذيسيعقدفيدبيريتزكارلتون BeautyworldMiddleEast فيالسادسمنأكتوبر. تمتطوير“عالممنالعطور “ كطريقةفريدةللزوار لاكتشافجمال وفوائدالعطور خارجمنصاتالعلاماتالتجاريةوالشركاتالخاصة بها. سيتضمنالمفهوممنشآتتفاعليةومفاهيممبتكرةللزوار. إنها المرةالأولىالتييقدمفيها العرضمثلهذهالتجربةلجمهوره. في CommunicationDepartment قالغيومأودي، مدير : “يسعدنا تقديمتجربةالعطور الجديدةهذهفي Iberchem ”. “نشعربالفخرالشديدمنخلال BeautyworldMiddleEast فينا لإنشاءهذهالتجربة Beautyworld الثقةالتيوضعها فريق مفاهيمعطور Iberchem المصممةخصيصًا. عامًا بعدعام، قدمت مبتكرةإلىالمعرض، وهذا العام، سيتمإبراز إبداعفريقنا على مستوىجديدتمامًا. صناعةالعطور لديها الكثيرلتقدمه، ويسعدنا أننساهمفيالانتشار. “ سيقدمللتجار، محترفيالتجميلوالموزعين AWorldofScent “ تجربةإبداعيةوفريدةمننوعها BeautyworldMiddleEast في وجهاً لوجه، تأخذهمفيرحلةتصور الجوانبالمختلفةلعائلات و Fougere و Gourmand و Amber العطور الستةعشر. مثل . BeautyworldMiddleEast ، “قالتإيلينأوكونيل، مديرة Chypre “لايتعلقابتكار الروائحبالكيمياءفحسب، بليتعلقبالرؤية الإبداعيةوالعيشوالحلموتجربةالروائحمنخلالالذاكرة هذه AWorldofScents والموسيقىوالأشكالوالألوان. ستجسد فيتقديمهذه Iberchem الرحلةالفنيةويسعدنا أننتشاركمع . BeautyworldMiddleEast 2021 المبادرةالفريدةإلى سيحتفلهذا العامبالذكرى BeautyworldMiddleEast السنويةالخامسةوالعشرينلتأسيسه. إنهأكبرمعرضتجاري 17 دولةو 54 دوليفيالمنطقة. سيستضيفالمعرضالقادم جناحًا مخصصًا ، مما يجعلهأولحدثجمالعالميلهذا العام. BEAUTYWORLDMIDDLEEAST IN COLLABORATIONWITH IBERCHEM PRESENT“AWORLDOFSCENTS” Anewolfactoryexperience curatedby the fragrancehouse fragrancebrands and companies.The concept will feature interactive installations and innovative concepts todelight visitors. It is the first time that the showhasoffered such an experience to its audience. “We are thrilled topresent thisnew fragrance experience atBeautyworldMiddleEast,” said GuillaumeAudy,CorporateCommunication Director at Iberchem. “We feel incredibly honouredby all the trust the team atBeautyworld hasplaced inus to create this tailor-made experience.Year after year, Iberchemhasbrought innovative fragrance concepts to the show and this year, the creativityofour teamwillbe featured at awholenew level.The fragrance industryhas so much tooffer, and it isourpleasure to contribute to spreading theworddiffusion.” تجربةعطريةجديدةبرعايةدارالعطور “AWorldofScentswill offer tradebuyers, beautyprofessionals, retailers, anddistributors atBeautyworldMiddleEast theopportunity to elevate their typical trade fair visitby taking them on an olfactory journey through the show,” said ElaineO’Connell,ShowDirectorofBeautyworld MiddleEast.” “Creating scents isnot just about chemistry, but about creative vision, living,dreaming and experiencing smells throughmemory, music, shapes, and colours. AWorldofScents will embody this artistic journey andwe’re delighted topartnerwith Iberchem inbringing thisunique initiative toBeautyworld MiddleEast2021.” BeautyworldMiddleEastwillbe celebrating its 25th anniversary edition this year. It is the region’s largest international trade fair for thebeauty industry.Theupcoming showwillhost exhibitors from54 countries and 17dedicated country pavilions,making it the first truly international beauty event of the year. parfumplusmag.com ScentAffairs PARFUMPLUS PARFUMPLUS 44 45 pp-arabia-2021-jul-sep-page-44-45-scent-affairs-01-iberchem.indd AllPages 21/09/21 7:47PM 5 - 7October 2021 Dubai InternationalConvention andExhibitionCentre 3 3 3 3 3 3 33 7 4 23 4 WC WC 6 6 6 6 6 6 6 6 6 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 3 3 3 3 3 3 3 3 4 9 7 7 8 3 3 4 12 6 6 6 6 6 6 6 6 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 6 6 20 20 20 20 20 20 20 20 20 2.5 2.5 8 14 14 14 14 16 14 14 14 14 11 11 2.5 17 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 25 2.5 9 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 13 10 7 7 11 3 5 13 9 7 15 3 18 7 13 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 WC Hall 2 Entrance fromHalls 5 -6 -7 Hall 4 Hall 3 AlMutaqaa FRAGRANCE + FRAGRANCE COMPOUNDS FRAGRANCE + FRAGRANCE COMPOUNDS FRAGRANCE + FRAGRANCE COMPOUNDS 4 4 Almas 9x3 Glamour Beauty 4x3 Vertus 9x3 TRAM Haoi 3x3 WadiSiji 7x3 AMDhamma 13x3 Smell& Smile 4x3 Prestige 12x6 Berlin Kozmetik 12x6 Expression Parfumees `12x6 V.Mane Fragrance Science French Avenue Eurofragance 14 x 6 Afnan Khalis 15x6 Lattafa 18.5x6 Hertz 8x3 NeoParfum Carbonnel 7x3 Parfex 13x6 Givaudan EMPER/Elite Dumont 6.5x6 DamasRose 10x6 Epoch JeanNiel 6x6 LmKozmetics Freedom Perfumes Milton lloyds 7x6 Fon Kozmetiks Parkim 8x6 Identiscents 16x6 Sozio 9.5x6 Creation Parfum 10.5 x6 OUDH ALANFAR 13x6 Nouvelle Parfumerie Creasens 8x6 RAVETLLAT 3.5x6 AlHaramain 7x6 Balaji 6x4 Taer 6x3 Cool andCool 10x6 Dauper 5x3 Vini In't UnitedCare 8x2.5 Aromascent 9 x 2.5 L'Origine 12x3 Shaikh Saeed 20x6 Fragomatx 14 x6 the perfume factory A.APerfumes 9x3 Cafe BMV 6x3 Tengda 3x3 Aficionado 3x3 6x4 Seluz 25 x14.5 362.5 sqm Firmenich 25 x6 IFF 18 x6 Chemical Link 7 x 3 Global Packaging 6x8 Argeville 25 x6 Moellhausen 25 x6 Gulcicek 25 x6 Dullberg 12 x6 EMSA 16 x6 Robertet 20 x6 CPL 12 x6 Bernardi 14 x6 Anchor Allied 6x 3 EFF 12 x6 Iberchem 17 x6 Societe Grassoise 8 x 6 AFFAromatics 15 x3 BLH 8 x 3 Carvansons 10 x3 SocieteFrancaise Aromatiques 13 x 3 Shurfan 12.5x3 KaoChemical 6x3 Floriental 10x6 FaanAl Ibdaa Atyab 10x6 5x3 Tamura 10x3 Rolandas 7x3 ParimalMandir 7x3 AllBeauty 12.5x3 RakeshSandal Ayuroma Allied 6x 3 Sahar AlSharq 5x3 ParfumPlus 8x3 Ravive 7x3 Dremar 5x6 KEVA 7 x 3 Biolandes 3x3 Moamen 10x3 Floral 4x3 Quintis 5x3 Kamsar 6x3 Sterling Perfumes BIC 4x3 FragranceOils 3x6 NewCosmesy 6x4 Intertek 4.5 x6 AlOrchid 17x2.5 Cosmo 5.5 x6 Mohd. Balhowaimil 7x3 Cs Flavours 5x3 RNJA 6x3 Azrose 3x6 Bazicos 10x3 Sarl Ines 10x3 AttariBros 6x3 Centdegres 3x4 Trendz Packaging 10x6 SALD FRAGRANCE + FRAGRANCE COMPOUNDS Al Jothan 13x6 Luban 4x3 JB Fragrance Creative Fragrance 6x4 PTAroma 3x3 pureperfumes Mamlakt 6x3 TUV 3x3 3x4 Parfragrance 8x3 My Perfumes 14 x 6 Innovative 4x3 Awards Gallery Khadlaj Perfumes Mamozin 6x3 Luban 4x3 mygeisha 10x3 GulfOrchid 10x6 ZakPerfumes 5.5x6 QUINTESSENCE Laboriatoires Venus 6x8.5 ARC 5.5 x6 Birkholz Arnoway Bruno Jivago Gefe Laverne Swiss Fragrance Errevi Trade France Fragrance Yasko MGL RP Dome Global Seaof Incense RECOMMENDED VISITS IN THE BEAUTYWORLD FRAGRANCE SECTION Formorethan40years,TechnicoFlorhasprided itselffor itsknow-how infragrancedevelopmentandhavecementedtheirpositionasleader innaturalformulation.Consideredbymanyasagenuine&reliable partner,TechnicoFlor,aimstodevelop“eco-creative”fragrances SpeakingScents BioDscent is a theoreticalmethodof calculating thebiodegradabilityof our fragrancesbasedon theuse ofperfume mixtures that couldbe spilled into the environment (householdproducts, cosmetics…). This calculation isbased on the aerobic biodegradabilityof organic rawmaterials. Each componenthasbeen evaluated according to the internationally recognised OECD301 or 310methods.This is another very important step forus in our commitment toprotect theplanet. CELEBRATINGTHE40 th anniversaryofTechnicoFlor, the father sonduo, François-PatrickSabater,Founder/ CEO andChristopherSabater,ManagingDirectorof TechicoFlorDubai sharewithuswhatdrives them everyday -particularly thenew initiatives to conserve theplanet,which isTechnicoFlor’s currentpriori ty fornow and the generations to come. PARFUMPLUS (PP) :PLEASETELLUSABITABOUT TECHNICOFLORANDHOWDOES ITPLANTOHELP CONSERVETHEPLANET? François-PatrickSabater (FPS) :TechnicoFlor is among theworld leaders innaturalperfumes.Wehavebeen COMMEMORATING 40 Years Of Innovation ❚ FRANÇOIS-PATRICKSABATER, FOUNDER,CEO committed for a long time to thework towards the conservationofourplanet.One such example wouldbeourdedicatedpurchasingunitdeveloped aspart ofourBETTERTOMORROWprogramme to choosematerials and supplierswhoprovide uswith all the guarantees against any environmental impact. This year,wehave reinforced this approachwith ourBioDscentprogram,whichgivesour customers thepercentagebiodegradabilitymeasures of our fragrances and encourages them to choosewisely against anynegative environmental impact. ChristopherSabater (CS) :TechnicoFlorhasalways beenappreciated for itsknow-how in conventional perfumery.Andover the last 15yearsor so, therehas beenaglobal recognition forournatural formulation expertise.Formulatingnaturaland responsible fragrances requireshighexpertiseof committed perfumers,alongwith responsible sourcingof raw materialsand solid regulatoryknowledge. Thanks toour investment in this area in thepast, today ournatural fragrances cover all olfactive families andprovide an extremelypleasurable sensory experience. “OurBioDscent programgives our customers thepercentage biodegradability measures of our fragrances and encourages them to choosewisely against anynegative environmental impact.” PARFUMPLUS PARFUMPLUS 20 21 pp-arabia-2021-jul-sep-page-20-21-22-24-25-speaking-scents-technico-flor.indd 20-21 21/09/21 7:20PM PARFUMPLUS (PP) :HAVINGSTUDIEDPERFUMERY ATROBERTET IN1983ANDTHENSTARTINGOFF WITHGIVAUDANANDNOWBACK INGIVAUDAN,CAN YOUPLEASEENCAPSULATEYOURCAREER,FORTHE BENEFITOFOURREADERS? XavierRenard (XR) :Yes, right out of finishing a first yearof college in theUS, I attended a perfumery school inGrasse. I thenhad the amazing opportunity to joinGivaudan inGeneva, HongKong andNewYork.For20 years, Ihad different experiences in the industrymoving from theperfumer expertise tomorebusinessoriented positions.Now, I amback atGivaudan since2017 and so alignedwith the vision, thepurpose and the DNAof the company. PP :AFTERMORETHAN3DECADES INTHE INDUSTRY, WHAT ISYOURMOTIVATION? XR : If you are going towork in the fragrance business, in any function, youneed tohave a passion for theworld ofperfume andperfume creation.That is the reasonwhy Iwent to perfumery school inGrasse asopposed to continuingmy chemistry studies inSouthern California. Thispassion, Ihave alwayshad it and I stilldo and because I am very curiousbynature and Ihave alwayswanted tounderstand theother roles and functions in our industrywithout ever losing this passion that Ihave for fragrances. PP :TELLUSABITABOUTXAVIER,THEPERFUMER ANDWHETHERYOUMISSBEINGAPERFUMER? XR : I am veryproud of the fragrances Ihave createdbut then came amoment forme tomove on. Idon’tmissbeing aperfumer as I am still very XAVIERRENARDSTARTED out as aperfumer and then chose to explore the otherdomains of the perfume industry. Inhis career spanningmore than 3decades,he can confidently lay claim to understanding the area of fine fragrances.AsHeadof FineFragrancesEurope since2017 thenGlobalHead ofFineFragrance since2021,hehashelped shape the vision and isnow in theprocess of achieving that vision.Here are some excerpts from the conversation. With181 locationsworldwide,77productionsites, 69creationandapplicationcentersand15,852 full time employees,Givaudancontinues to innovateandgrow. In this issue,we inviteXavierRenard,GlobalHead,FineFragrances, tosharehis insightsabout thedirection ofgrowth forGivaudan ❚ XAVIERRENARD,GLOBALHEAD,FINEFRAGRANCES SpeakingScents Together, We Create A Positive Impact…” “ PARFUMPLUS PARFUMPLUS 32 33 pp-arabia-2021-jul-sep-page-32-33-34-35-36-37-speaking-scents-xavier-renard-givaudan.indd 32-33 21/09/21 7:24PM ❚ READ MORE ABOUT TECHNICOFLOR ON PAGE 20 ❚ READ MORE ABOUT GIVAUDAN ON PAGE 32 FRANCE -BULGARIA -COMOROS -MADAGASCAR MOROCCO -TURKEY -SPAIN WWW.BIOLANDES.COM STAND2-B43 FRANCE -BULGARIA -COMOROS -MADAGASCAR MOROCCO -TURKEY -SPAIN WWW.BIOLANDES.COM STAND2-B43 FRANCE -BULGARIA -COMOROS -MADAGASCAR MOROCCO -TURKEY -SPAIN WWW.BIOLANDES.COM STAND2-B43 advt-pp-arabia-2021-jul-sep-page-03-biolandes-bio-ad.indd 2 21/09/21 6:39PM ❚ BIOLANDES PAGE 03 advt-pp-arabia-2021-jul-sep-page-04-parfex-ad.indd 2 21/09/21 6:39PM AtCPLAromas,nodream istoosmall! Weworkwithsmallandmid-sizecompaniestomaketheirscentedproductsand ideascometrue. Withahostofproprietary technologiesandexclusivetrendsets,wearereadytopartnerwithyou foryourevery fragranceneed: Clean Upcycled Ingredients Biodegradable Fragrances Natural Platform Solid Formats Responsibly Sourced LET’SCREATETOGETHER OurTechnologies OurTrendSets Visitus inHall2,StandA-28at BeautyWorldthisOctober. C M Y CM MY CY CMY K ParfumPlusOctober2021V2.pdf 1 15/09/2021 15:06:51 advt-pp-arabia-2021-jul-sep-page-ifc-cpl-ad.indd 2 21/09/21 6:37PM ❚ CPL PAGE 02 EnhancingNatural Discoverourpaletteofhandcraftedwoodyextracts. www.robertet.com advt-pp-arabia-2020-oct-dec-page-15-robertet-wood-ad.indd 2 26/11/20 6:40PM ❚ ROBERTET PAGE 59 ❚ PARFEX PAGE 04 ❚ SFA PAGE 58 TrueEssence ofPerfumers.Highlyprized among scent-savvy locals, the companyhasdriven itsbusiness among a loyal clientbase across the region, in amarket wheredistinct scents arehighly coveted. The company’s latest strategy is topush into the HomeandPersonalCare categories.Thisobjective willbebolsteredbyexpanding its clientbaseand geographic influence,while takingonmoreprojects, includingaddingnewproduct segments. AFAMILY-RUNBUSINESSWITH AGLOBALPRESENCE AntoinedeRiedmatten, GeneralManager India MiddleEast andAfrica,based inEurofragance’s Dubaioffice, says: “Since opening thisoffice in 2011 anddeveloping ourpresence in the region, I’ve shared the company’sdesire forputting the client first, and operating as a family-runbusiness. Weworkwith thepassion and agility of a young, entrepreneurial company,but Ihavewitnessed the company evolve into a trulyworld-class enterprise.” “With suchpower comes responsibility, and it is ours to try tohelp our ever-expanding customerbase and for their consumers to enjoy extraordinary scents innew and innovativeways.” Eurofragance, as amidsize fragrancehouse,has alwaysdifferentiated itself frombigger companies through its reactivity, agility anddrive tobuild strong, long-termpartnerships. Founded in 1990by25-year-old entrepreneur and fragrance aficionadoSantiagoSabatés, EUROFRAGANCE,ALEADING international fragrance house, is consolidating its growth efforts in theMiddle East after abrand repositioning. Launched in 1990 in Barcelona, the companyhas a family-run ethos, akin to somanybusinesses in theUAE. Themidsizemultinational,which employs nearly400people andhas apresence on five continents—including itsDubai affiliate office—hasundergone a strategic refocus with fresh ambitions to grow its share of the fragrancemarket. If youhave everbought a fine fragrance from a large retailer or souk, chances are theproduct can be tracedback toEurofragance’s talented team EUROFRAGANCE EYES SALES CONSOLIDATIONIN THE MIDDLE EAST Repositioningwillsee the leadingB2B fragrance housepush intonewbusiness territories Wenowhavethecapabilities, network,paletteandtalentofour largestcompetitors—weare ideally poised forgrowth” LaurentMercier, ChiefExecutiveOfficer ~ ~ PARFUMPLUS PARFUMPLUS 26 27 pp-arabia-2021-jul-sep-page-26-27-28-30-31-true-essence-eurofragance.indd 26-27 21/09/21 7:22PM ❚ READ MORE ABOUT EUROFRAGANCE ON PAGE 26 ❚ READ MORE ABOUT IBERCHEM ON PAGE 44 5-7October2021 Booth2A09 -Hall2 SFA ROMANI Parc d’activités de la Festre Sud -Allée des Parfums - 06530 SaintCézaire-sur-Siagne - France Tél. +33493 602355 Fax +33493 602308 www.sfa-romani.com advt-pp-arabia-2021-jul-sep-page-58-sfa-ad.indd 2 21/09/21 6:37PM P A R F U M P L U S 15