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their own interpretation of Beautyworld Middle East’s signature scent. The 15 individual perfumes will be displayed at a dedicated area of the show floor, with visitors sampling, and voting for their favourite scent that they believe best captures the essence of Beautyworld Middle East. Each unbranded bottle will be accompanied by the respective fragrance house’s story behind the scent, the olfactory notes, and the reason they believe it captures the spirit of Beautyworld Middle East. The winning fragrance house will scent a section of Beautyworld Middle East in 2022, a fitting celebration of the show’s continued success. CELEBRATING 25 YEARS Beautyworld Middle East will be celebrating its 25th anniversary edition this year, with the show’s other six sections covering Cosmetics & Skincare; Hair, Nails & Salon Supplies; Machinery, Packaging & Raw Materials; Personal Care & Hygiene; Natural & Organic; and Beauty Technology, a brand-new segment. The upcoming show will host exhibitors from 54 countries and 17 dedicated country pavilions, and will take place amid stringent health and safety measures in accordance with official government, local authority guidelines, and the Dubai World Trade Centre venue. Visitors can also gain access to the show’s new hybrid event platform where they can experience AI-powered matchmaking, connect with exhibitors in-person or virtually, discover unmissable products and content, and bookmark sessions they want to attend. © FOURPLUS MEDIA parfumplusmag.com to offer, and it is our pleasure to contribute to spreading the word diffusion.” O’Connel added : “Creating scents is not just about chemistry, but about creative vision, living, dreaming and experiencing smells through memory, music, shapes, and colours. A World of Scents will embody this artistic journey and we’re delighted to partner with Iberchem in bringing this unique initiative to Beautyworld Middle East 2021.” SIGNATURE SCENT JOURNEY Beautyworld Middle East is also marking its 25th anniversary milestone with the release of a special fragrance that evokes the spirit of the show: Signature Scent Journey will see 15 top international fragrance houses invited to create P A R F U M P L U S 14