ParfumPlus Arabia

QUINTESSENCE Beautyworld Middle East 2021 will also return with its always popular Quintessence feature, an exclusive showcase of more than 15 hand-picked niche perfume brands, where the perfumers behind the most unique scents in the market today will offer insights into creating a truly wonderful fragrance. A WORLD OF SCENTS Meanwhile, Beautyworld Middle East in collaboration with Spanish fragrance house Iberchem will present ‘A World of Scents’, a new olfactory experience taking place throughout different locations of the show floor. A World of Scents was developed as a unique way for visitors to discover the beauty and benefits of scents beyond the stands of the fragrance brands and companies. The concept will feature interactive installations and innovative concepts to delight visitors. It’s the first time that the show has offered such an experience to its audience. “We are thrilled to present this new tailor-made fragrance experience at Beautyworld Middle East,” said Guillaume Audy, Corporate Communication Director at Iberchem. “Year after year, Iberchem has brought innovative fragrance concepts to the show and this year, the creativity of our team will be featured at a whole new level. The fragrance industry has so much P A R F U M P L U S 13