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FRAGRANCE COMPOUNDS & Finished Fragrance is one of seven product sections at the annual three-day event, with more than 150 exhibitors in this section alone eyeing a slice of a Middle East and African (MEA) fragrance market that, according to analysts Euromonitor International, will reach a retail value of US$5.4 billion in 2021. Organised by Messe Frankfurt Middle East, Beautyworld Middle East assumes even greater significance as the first major in-person international beauty event of 2021. “A diverse mix of fragrance exhibitors will use this important platform to demonstrate new-to-market products, reconnect with partners and explore new opportunities in an expanding regional The show that everyone’s been waiting for, Beautyworld Middle East, is finally here. ‘Quintessence’ returns with the spotlight on niche fragrances and there’s the debut of ‘A World of Scents’ and ‘Signature Scent Journey’ Read on to know, what to expect at The 25th edition of Beautyworld Middle East from 5-7 October 2021 at the Dubai World Trade Centre Special Feature Beautyworld Middle East Is Finally Here market,” commented Elaine O’Connell, Show Director of Beautyworld Middle East. “There remains strong international appetite for the MEA fragrance market and Beautyworld Middle East is the bridge that connects manufacturers with prospective buyers. We look forward to three days of dialogue, networking and deal making.” Spearheading the line-up of fragrance exhibitors at Beautyworld Middle East 2021 are 15 of the world’s top global fragrance creation houses, including Argeville, Cosmo International Fragrances, CPL Aromas, Creations & Parfums, Eurofragance, Expressions Parfumees, Firmenich, Givaudan, Iberchem, International Flavors & Fragrances (IFF), Moellhausen, Robertet, Technico Flor, Parfex, and Seluz. P A R F U M P L U S 12