ParfumPlus Arabia

WHAT ACCORDING TO YOU IS LUXURY? Luxury must be honest. Luxury is not something necessarily to be complicated and super sophisticated, sometimes yes, but sometimes it is very simple, authentic, it is just so good that it is very valuable. For me it is quality, passion, an idea, and/or heritage behind it, that is here to be shared with others. I believe the meaning of “luxury” is changing compared to what luxury was to our grandparents and even parents. Luxury has become a bit less formal, less serious and less unapproachable. WHAT DOES ‘LIVING’ MEAN TO YOU? AND HOW ARE YOU CURRENTLY ‘LIVING’? For me, living is a balance. The balance of learning, working, contributing, helping, initiating the good change and on the other hand discovering, exploring, creating, enjoying, letting it go when necessary and just doing what we like. Balance creates peace inside of us and gives us the feeling of usefulness but at the same time when we are also able to take care of our own needs and dreams. It sounds attractive but it’s not easy to achieve! This reflects the different values of the recent generation. Now it needs to be also comfortable, exciting, authentic, and even sustainable. I feel that if something reflects my values, style and is authentic it has to have been created with soul and an unquestionable quality that excites me to look at it and wear it – then it is luxury. For me, it is not only about loud brand names. I feel quite confident to wear and use what I really like, I absolutely love to discover new exciting niche brands in fashion, fragrances and beauty that match my requirements and values. P A R F U M P L U S 8