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Editor's Notes IT'S THE SEASON of Eid. It's the season of celebration and of hope. And it's this feeling of celebration and hope that seems to emanate from the fragrance of oud that has made it such an integral part of the Middle Eastern culture. There are 2 features on oud in this issue. One that highlights the best of oud and the other that discusses the importance of protecting its cultivation. In Speaking Scents , Laurent Mercier, CEO and Antoine de Riedmatten, Chief Sales Officer & General Manager IMEA from Eurofragance share their views on the journey so far and the way ahead. In True Essence , we have, Iberchem, with some interesting news to share regarding their plans to create an olfactory experience during Expo 2020. Scentually Yours features Zein Arbeed sharing her love for fragrances while Ivan Siarbolin continues in his journey of the Art Of Tailormade Perfumes in Sillage . The other sections of Scent Affairs, Star Scent and ReScent has a lot of news and interesting updates too, to keep you glued. On that note, here's wishing you and your loved ones a very happy and joyous Eid. Siraj Bolar EDITOR Mahboba Baquer EDITOR-IN-CHIEF Alim EDITORIAL DIRECTOR Gulzaar Shah ASSOCIATE EDITOR Tabrez CREATIVE DIRECTOR Jasbir MARKETING DIRECTOR Advertising Enquiries +971 50 8886436  MARKETINGDXB@ FOURPLUSMEDIA.COM ACKNOWLEDGEMENT: KAVITA SHAHANI, EDITORIAL CONTRIBUTION GENERAL STOCK IMAGES FROM ADOBE STOCK. PARFUMPLUS IS PUBLISHED BY FOURPLUS GENERAL TRADING LLC AND PRINTED AT MASAR PRINTING & PUBLISHING, DUBAI, UAE. ALL CORRESPONDENCE SHOULD BE ADDRESSED TO: FOURPLUS GENERAL TRADING LLC, PO BOX: 119755, 402, DAMAC BUSINESS TOWER, BUSINESS BAY, DUBAI, UNITED ARAB EMIRATES. TEL : +9714 4435970 / 4435706  PARFUMPLUSMAG@ FOURPLUSMEDIA.COM The true essence of perfume and fragrances ﺑـﺮﻓـﻴﻮم ﺑﻠـﺲ PARFUM Plus VOL.9 - ISSUE 2 APR-JUN 2021 AED 20/- INSIDE COMING FROM FOURPLUSMEDIA OUD: AWHIFF OF THEORIENT 06 parfumplusmag.com READ FRAGRANT TALES ONLINE ON THE EXCLUSIVE ARABIC PARFUMPLUS BLOG! STAR SCENT 42 SCENT AFFAIR 44 RESCENT 46 ANDMORE EUROFRAGANCE PARTNERS IN FRAGRANCES SINCE1990 LAURENTMERCIER,CEO 12 siraj@fourplusmedia.com FOURPLUS MEDIA ❚ DISCLAIMER: VIEWS AND OPINIONS EXPRESSED IN THIS PUBLICATIONS ARE NOT NECESSARILY THOSE OF FOURPLUS GENERAL TRADING LLC. WHILE EVERY EFFORT HAS BEEN MADE TO ENSURE ACCURACY OF INFORMATION PUBLISHED NEITHER FOURPLUS GENERAL TRADING LLC NOR ANY OF ITS EMPLOYEES ACCEPT ANY RESPONSIBILITY FOR ANY ERRORS OR OMISSIONS.