ParfumPlus Arabia

can personalize them by adding special blends, prepared in advance, and stores in special jars at each retail point of sale. What you get at the end is a qualitative niche perfume and personalized experience. All, from the idea to the retail point of sale is well designed and implemented. Great work, Ex-Nihilo! ATELIER COLOGNE A French brand founded by Sylvie Ganter and Christophe Cervasel. I leave the judgment of the quality and style of their perfumes to the readers but I certainly love the customer experience they’ve created. Actually they’ve created a format where simple perfumes, after you select them, turn into luxury and desired objects by just adding a customizable leather pouch to it. Heavy metal engraving machines and an array of colorful leather pouches help in creating this. MOLINARD One of the oldest perfume brands in history with one of the most famous and the most sophisticated perfumes in the world (Habanita). Molinard Maison is located in Grasse, it is a museum, shop, and cultural heritage site at the same time. They have scheduled tours, every 30 minutes, across the Maison where you can see how Molinard would obtain perfume oils using one of the oldest methods like Enfleurage, Steam Extraction, and others. After this journey, you step into their shop where you have a wide range of products, from soaps to perfumes. In addition to that, you may book the Perfume Creation session, learn how to create a perfume, and even try your hand at making your own. It is the richest consumer experience I’ve ever had by far. These are just a few examples of how the process of consumer experience can be enriched. Of course, each brand story would have to have its own method of stitching the story around the products and making the customer feel and experience the story. It can be compared to the premiere screening of a movie and the crew of the film wait for the result of P A R F U M P L U S 32