ParfumPlus Arabia

But what are the consumers going to experience? An “empty” brand, without that magnetic environment of story-telling. It might work if all your efforts for success rely on luck but facts show quite the opposite. Commercial brands know it is very crucial to have pop-up promo podiums, trays, visual merchandise, gifts with purchase, and other tools to trigger sales. And niche brands too want to sell by behaving differently but they don’t always do this in a smart way. Hoping to find a good distributor that will take care of the brand and not investing in consumer experience themselves is a step towards failure to create proper branding. NOW THAT WE have perfumes, bottles, packaging, and all already filled and packed, is this the end of the Perfume Creation process? Maybe it is just the beginning. This phase where you have the product ready to be experienced by a consumer is the most exciting of all. This is where, based on the customer experience, your perfumes can be smelled in a proper environment where one will be merged into a story, feel it, believe in it, and we all hope, make a purchase. From my experience, many niche brands plan their budget only for the production phase. Sometimes a bit more for marketing, but in very rare cases for consumer experience. I have heard plenty of times the same old narrative “We just want to start first and then make the rest”. THERE ARE MANY GREAT EXAMPLES OF PERFUME BRANDS CREATING UNIQUE CONSUMER EXPERIENCE AND I’D LIKE TO HIGHLIGHT THESE THREE EX-NIHILO It is a French niche perfume brand founded by Olivier Royére, Sylvie Loday, and Benoît Verdier. All their perfumes are created in the Givaudan perfume company by famous perfumers. But what makes them stand out is their consumer experience and customization options. Once you’ve selected your favorite perfumes, you P A R F U M P L U S 31