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potential in countries with huge populations, and a growing middle class, like India and Pakistan. We are also betting on African countries and pursuing our activities and diversification in functional perfumery. PP: COULD YOU GIVE US A PERFUME TREND FORECAST FOR THIS YEAR? AR: The fragrance market has become so scattered, that it becomes difficult to identify strong trends. During the last five years, there have been very few new launches that have joined the elite club of classic fragrances. Sustainability and the pandemic will lead to launches of clean, transparent, natural scents. In the Gulf region, we see a growing taste for lighter perfumes, which is also due to the influence of major international brands in malls. The expansion of niche and unisex perfumes will continue to grow; they have already created the upper prestige segment. It is beneficial for the industry, it also allows perfumers to be even more creative, using more rare, natural, luxurious ingredients. PP: COULD YOU THROW SOME LIGHT ON THE RELATION BETWEEN EUROFRAGANCE AND SUSTAINABILITY? AR: Sustainability is at the heart of our new strategic plan. The Millennials and GEN-Z generations, request products manufactured with circular economy principles. Some clients are asking some form of sustainability certification, for us to be considered a supplier. We have put in place sustainable activities and action plans, to protect the planet and to take care of people. We joined IFRA’s sustainability charter, as well as part of UN SDGs, and are currently working on publishing this year Eurofragance first official sustainability report. PP: TELL US SOMETHING ABOUT THE RECENT RAW MATERIAL AND FRAGRANCES THAT EUROFRAGANCE IS DEVELOPING AND PROMOTING IN THE REGION? AR: Within a few months, Eurofragance will announce the launch of its first “captive ingredient.” This is a major step for our company, stay tuned. WHAT ARE THE FUTURE PLANS FOR EUROFRAGANCE IN THE IMEA REGION? AR: We see a lot of promising opportunities. In addition to Gulf countries, we see big growth and its highly committed team members, have demonstrated a level of resilience which somehow surprised me… and trust me, I am not a person with low expectations. PP: FOR THE BENEFIT OF READERS, PLEASE SHARE PLANS THAT YOU HAVE FOR YOUR ORGANIZATION IN THE NEAR FUTURE? LM: We clearly ambition to build a company with an inclusive and participative mentality, offering an environment where people grow and make the company grow. A company with a daring and caring culture and where sustainability is a factor for decision making. Business and strategy- wise, we aim to defend our high share position in oriental perfumery and fine fragrance and to strengthen the Home and Body care segments. About innovation we are great believers of co-creating and collaborating with partners. The future also calls for a stronger brand with clearer messages and positions, Eurofragance will surprise you very shortly… stay tuned! © FOURPLUS MEDIA parfumplusmag.com P A R F U M P L U S 15