ParfumPlus Arabia

PP: WHAT ARE THE STEPS BY EUROFRAGRANCE TOWARDS THE PROCESS OF DIGITIZATION? LM: Given our fast global expansion, digitalization has been and still is crucial to run our four creative centers, located in Barcelona, Mexico City, Singapore, and Dubai, and also our three factories and network of no less than three contract manufacturing partnerships. Today, we enjoy a robust, efficient, and well-connected network. The current situation has accelerated many digital projects we had in our pipeline. We are focusing on the optimization of our processes to increase our efficiency and better serve our customers. We are also exploring machine learning solutions, while also investigating new ways to smell through “safe smelling devices”. PP: THE FOUNDER SANTIAGO SABATES’ DREAM IS TO SEE EUROFRAGANCE AS ONE OF THE TOP 5 PLAYERS IN THE FRAGRANCE INDUSTRY. HOW CLOSE OR HOW FAR ARE YOU FROM ATTAINING THIS GOAL? LM: At the rate of consolidation in the industry, we could make it to the top five quite rapidly. As a mid-cap fragrance house, we have established solid bases in most continents. Our only way is up, and in 2021 we should get to where we had expected to land in 2020. This is fueled by high business vitality in recent years, and somehow surprisingly, during the pandemic. The company, PARFUMPLUS: HI ANTOINE. COULD YOU PLEASE ELABORATE THE EUROFRAGANCE SALES STRATEGIES IN THE IMEA REGION? Antoine de Riedmatten: Eurofragance has created solid partnerships with key players thanks to its early foothold in this region. Beyond Eurofragance Oriental perfumery DNA, we have been developing our expertise and creativity of French fragrances. We want to be considered as a serious and viable alternative vis-à-vis the top international fragrance houses, for all key local and regional players in the Fine Fragrance, Home and Personal Care business. “Within a few months, Eurofragance will announce the launch of its first ‘captive ingredient” ❚ ANTOINE DE RIEDMATTEN, CHIEF SALES OFFICER & GENERAL MANAGER IMEA P A R F U M P L U S 14