ParfumPlus Arabia

PP: WHAT WAS YOUR DRIVING FORCE DURING THE LAST 3 YEARS AS CEO? LM: It has been both humbling and rewarding in an unexpected turbulent context due to the worst ever raw material crisis this industry has experienced back in 2018 through 2019 and the Covid pandemic; such events make you stronger. Beyond these two quite unusual phenomena and thanks to the unwavering support of our highly experienced management team, which many companies envy us for, it is probably the most complete and satisfying times of my professional life. Again, this is where being surrounded by the right professionals makes a tremendous difference, as well as having cultivated relationships with many people of our boutique fragrance house over the years. PARTNERSIN FRAGRANCES SINCE 1990 IN THIS INTERVIEW we have Laurent Mercier, CEO - Eurofragance and Antoine de Riedmatten, Chief Sales Officer & General Manager IMEA - Eurofragance, share their views on the journey so far and the way ahead. PARFUMPLUS: HI LAURENT. WHAT WOULD YOU ATTRIBUTE, THE SUCCESS OF EUROFRAGANCE, TO? Laurent Mercier: The response is simple: “aptitude” and “attitude.” Our ambition is to enable those who show great promise, combined with a mentality where service and collaboration with customers are the key drivers. We live our values of passion, performance and entrepreneurship in a way that makes us look at our customers’ business through their eyes and care for it as if it were ours. We keep on investing in people, products, systems, infrastructures, and sourcing. Not to mention, we could also anticipate the consolidation of the industry to better compete with the leaders. We are also ahead of the competition thanks to our founder’s expertise in oriental perfumery. P A R F U M P L U S 13