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P A R F U M P L U S 30 DOES AN EDUCATION IN NATURAL PERFUMERY HELP AN EXISTING PERFUMER WHO IS ALREADY WORKING WITH SYNTHETICS? If you are a perfumer and you want to blend natural with synthetics, you should know that synthetics would destroy natural. Natural Perfumes are perfumes that are composed of 100% natural materials. But to answer the question, if it would help the current generation of perfumers, then yes it would. We all need to return to nature for more sustainability. An education in Natural Perfumery would open new doors and make them discover a new universe. Natural perfumes is a totally different education as it involves nature and humans. If you learn natural perfumery, you will also learn the physiology of olfaction, its importance for human health and the beneficial power of plants. You will also learn how to process naturals and verify if they are properly processed. You will become familiar with how the oils worked in formulations and the synergy they produced. You will also learn the importance of sustainable packaging. WHAT IS THE ETHICAL PROGRESSION OF PERFUMERY? I was born into a family of perfumers. I created the international Perfume foundation in 1995 when I realized that perfume was not perfume anymore. It was not the soul of flowers, the bark of trees or the resins and I wanted to alert the industry they were getting off track. I SAW EVERYTHING CHANGING SO FAST ON THE EUROPEAN MARKET : - The decline of perfume bottles design. They were not precious anymore, not collectible. After 1940, perfume bottles became disposable packaging; they were no more beautiful boxes or amazing containers. - The replacement of naturals by synthetics This led me to my research about the history of perfume, the importance of olfaction and the protection of this heritage before we could completely lose it. As I have been collecting perfume museum art pieces all my life, I could show how important perfume was for each part of the world. Each country has its own perfume heritage. With the support of this collection, my research and fields have been replaced by real estate and the bees are losing their habitat. We need to realise that we are made by nature and we cannot survive if we continue to destroy it. Our health, our well-being and the future of our children depends on nature. With Covid19 everyone has begun to realize the importance of breathing. The perfume you breathe goes to your lungs, to your blood and to your organs as well. It is important to control what we breathe. The beneficial power of flowers and plants is what makes natural perfumery essential to our wellbeing. In just one year in France, a third of the bee population has disappeared.