ParfumPlus Arabia

the most important is that there is a qualitative story with interesting compositions that have been properly implemented. There is a niche perfume store in Abu Dhabi, The Library Perfume Store, Nation Towers, Abu Dhabi, that implemented this concept of playing with the scent perception: they built a section where perfume testers are hidden under a cover so you can only smell the scent but can’t see the bottle. Believe me, the experience is really different, you may easily realize how powerful perfume packaging is in the exercise of overall scent perception. THE PROCESS To create a story just with a perfume bottle design is a real mastery. Some brands create simple and minimalistic bottles, saying that they care about the scent itself but not about exuberance in packaging. Other brands, on the contrary, invest a lot of time and money in producing expensive and elaborate packaging, with the reasoning that, “Look, our products are rich, expensive, attractive, powerful and you deserve to get that feeling by owning it.” Actually, from a perfumery perspective, there is no difference, the most important is that there is a qualitative story with interesting compositions that have been properly implemented. Just one important point here, the more expensive the packaging, the more expensive the perfume. If the cost of Perfume A with a luxury packaging is the same as niche Perfume B with a simple packaging, most probably, Perfume A has a lower quality of ingredients inside. P A R F U M P L U S 19