ParfumPlus Arabia

In the previous article we dealt with Brand Story and Concept. In this article, I’d like to share my experiences with the next important phase in the Art Of Tailor-Made Perfumes ie Packaging. In fact Packaging can be considered as a complete process of creation of a brand story by itself Sillage THEARTOF TAILOR-MADE PERFUMES blotter without showing you the perfume bottle. Smell these blotters and check if you were able to recognize your perfumes without seeing perfume bottles. In most cases, people can’t recognize their favorite scent because it is in a different form than they are used to seeing it. It shows how influential perfume packaging is, as it creates a major part of our perception. A FRAGRANCE IS elusive and intangible and yet it can be interpreted in many ways. And these interpretations are related to the ambience or environment and also the personality that smells them. You could do a very simple experiment to illustrate this. Ask someone to spray several of your favourite perfumes, that you wear regularly, on a paper PART2 PACKAGINGA FRAGRANCE P A R F U M P L U S 18