ParfumPlus Arabia

The Arab World was passionate in the cultivation of flowers: narcissus, violet, jasmine… but the Queen of Flowers, the Red rose (warda) has always been a favourite. A symbol of wealth in its velvet robe, it represented voluptuousness and exquisite beauty. Marasha (sprinklers) were kept close at hand, as a token of hospitality to welcome guests. Vials were filled with rosewater to be sprinkled on the head, face, neck and hands of guests. In India, statues of gods are washed with rosewater presented in beautiful containers and grounds are covered with rose petals during religious ceremonies. In China, thanks to Arabian influences during the trade exchanges during the T’ang era (618- 907 a.d.), rose and jasmine found their way to the pleasures of the tea ceremony. Rose or jasmine petals are used to delicately perfume the tea, even today. DOES ROSE STILL SMELL SWEET TODAY? Unfortunately these days, perfumes seem to have lost their flowers and cut flowers have lost their scents. Humans did not find the way to reproduce nature perfectly as no super technology and no chromatograph can detect all the molecules contained in plants. Therefore they decided to synthesize them and instead of reproducing the full rose they created and assembled 3 molecules forming a scent of rose only, without considering the beneficial power of the whole rose. It’s the same story with cut flowers. They have been genetically modified to have no scent and have a longer life in the vase. History may tell us about the healing properties or rose but you cannot find this in the synthetic rose molecules. They offer you the scent of a rose, not the powerful healing property of a rose. AMAZING & POWERFUL: NATURAL ROSES The beauty of a real rose is not only in its shape or its color; it is also in the diversity of their scent. There are so many different roses and a multitude of different perfumes. The expression of the fragrance also varies in intensity and composition. And this ‘olfactory landscape’ is ever changing, every moment. This will change depending on the state of the pink The beauty of a real rose is not only in its shape or its color; it is also in the diversity of their scent. 28