ParfumPlus Arabia
First of all, I advise to sincerely answering yourself to the following questions Why do you want to create a perfume brand? What is the main idea your perfumes would carry? What do you want to convey to people with your brand and its perfumes? What is the novelty that people will receive from your brand that they didn’t receive from other brands? Secondly, hire a perfume brand design company that will plan for you perfume brand journey (concept, design, packaging, production, etc.) and don’t rely on just perfume manufacturing company. The latter does not possess relevant expertise and market knowledge, while perfume design companies have a wide network of connections and market expertise to create a 360 degree perfume brand experience. A FEW MORE THINGS TO ALWAYS REMEMBER. Don’t copy - but be inspired by ideas, instead, Make sure your design is clear and speaks for itself Go for simple and big ideas Don’t exaggerate or over complicate your brand and all its elements ( “Too much”, “Too Big”, “Too Expensive”, “Too Luxury” does not work with niche perfume brands.. at least not right at the beginning!) In niche perfumery, the rule of the thumb is that less is more. So remember to try and create a feeling of luxury and grandeur with minimalism. SO, WHAT TO START FROM WHEN YOU WANT TO CREATE YOUR OWN PERFUME BRAND? P A R F U M P L U S 22
Made with FlippingBook
RkJQdWJsaXNoZXIy MjcwNw==