ParfumPlus Arabia

P A R F U M P L U S 30 SUSTAINABLE PERFUMERY : A NATURAL PERFUMERY EDUCATION Sustainable perfumery is the return to natural perfumery and in fact is the revival of the Art of Perfumery. It’s all about learning the beneficial power of plants and flowers, nature’s cycles and the physiology of olfaction. When we breathe, the perfume reaches not just our lungs but also enters into our blood and our organs faster than any medicine. This makes it critical for a perfumer to have a deeper knowledge of the quality of the product used in perfumery. If nature encourages our bodies to regenerate damaged cells, build a higher immune defense to viruses as well as sustain energy vitality, don’t you think perfume could be the perfect transmitter? Sustainable Perfumery is a complete new education for perfumers including the beneficial power of flowers and plants, the physiology of olfaction, the selection of certified essential oils, the choice of sustainable packaging and the respect of the New Luxury Code. This consists of the following: PROVIDING A FACE AND VOICE TO NATURAL PERFUMERY Post Covid, customers are probably going to ask for more natural products and they’d need to really trust who they are going to buy from and what’s in the products they purchase. Certification would become more and more important at this stage. And this is where International Perfume Foundation (IPF) comes in with the certification of natural perfumers. Yes, Certified Natural Perfumers do exist and they are real people, not hidden behind a brand, and they answer consumers' questions. Certified Natural Perfumers have a whole new world to share with consumers. They are passionate about their work and creations and each one of them have their own unique life experiences to share. Sustainable perfumery is the return to natural perfumery and in fact is the revival of the Art of Perfumery