ParfumPlus Arabia

IN ART, FOR an artist to be recognized and start selling his/her artworks, it needs, at least, some of the requirements mentioned below to be met: ™ exhibiting in art fairs, museums, galleries; ™ organizing personal exhibitions; ™ receiving good feedbacks from art critics; ™ having strong concepts in artworks that bring new visions and inspirations. And it is normally just the beginning of an artist’s journey. Niche Perfumery is not very different - and it needs the following: ™ a strong concept with interesting storytelling, ™ engaging and attractive design, ™ presence in Niche Perfume Stores and ™ a dedicated community that’s built around a story. WHAT IS “NICHE”? According to the Dictionary: NICHE 1. a specialized segment of the market for a particular kind of product or service. 2. denoting or relating to products, services, or interests that appeal to a small, specialized section of the population. These days ‘Nice’ has become a synonym for Niche, and vice versa. This approach could certainly mislead most and create a a wrong perception of the true value of the product. Unfortunately, there is no clear definition of a ‘Niche’ perfume, so we just need to be make ourselves aware and not to fall prey to superficial perceptions. “YOU DON’T HAVE TO LIKE THE PERFUME, IT MUST COME TO YOUR NOSE ITSELF” “HOW TO KNOW THAT PERFUME IS YOURS? YES, YOU MAY NOT SMELL IT BUT HAVE TO FEEL ITS PRESENCE” “PERFUME IS JUST A SCENTED WATER, IF YOU DON’T GIVE IT A MEANING” “You will be surprised how easy to sell perfume by just genuinely sharing knowledge about it” “FASHION BRANDS ARE GOOD AT FASHION, BUT CERTAINLY NOT ALWAYS AT PERFUMES” “DESIGNERS DESIGN, PERFUMERS CREATE” “NEW AND BEST-SELLING ARE NOT THE ONLY ADJECTIVES TO DESCRIBE PERFUME” P A R F U M P L U S 21