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something nice does come up during this journey, it occupies a special place in his or her heart. Most likely, a perfumer’s favourite ingredients are likely to change. At Fragomatrix, we have an interesting practice that involves all our perfumers smelling five new ingredients every morning. And then at the end of the day, we do a blind test to understand how best we can recognise them. This constant learning helps us evolve. As you would have noticed, I have my creative studio right in the middle of 100 sq kms of lush greenery. I love to spend time there with the various aromas and ingredients. I refer to my ingredients as my best friends. PP: SYNTHETIC OR NATURALS, WHAT IS YOUR PREFERENCE? PJ: I strongly favour the use of naturals over synthetic. The natural ingredients come with therapeutic and medicinal properties. When used in perfumes, they create a very positive impact. They are absolutely safe unlike what you see in some synthetic ingredients - especially those from unregulated zones. We are also investing in nurturing a sustainable ecosystem when it comes to the procurement of our natural ingredients. For instance, we educate farmers, provide financial assistance, etc. that facilitates our procurement and also ensures that the environment is not damaged. I really think that this is extremely important to ensure that the future generations are able to savour the rich legacy of Indian essential oils. We have recently procured our own farms for saffron in Kashmir which, we are sure, will add a lot of value to our portfolio of natural ingredients. © FOURPLUS MEDIA parfumplusmag.com P A R F U M P L U S 17