ParfumPlus Arabia

My father started making flavours based on the essential oils that our company manufactured. He would patiently, sometimes for months together, wait for the right time to extract the essential oils from rare species of herbs and roots. Yet, they did not give up and as a result, we have only grown stronger. We specialise in unique raw materials and today we have close to 23 captive ingredients - uniquely available only to us. By captive, I mean that our team went to these forests and topographical regions, identifying unique flavour & fragrance ingredients, understanding their commercial viability, educating farmers and creating a sustainable ecosystem. In fact, this is also our USP because, with these captive ingredients, our flavours and fragrances are impossible to replicate. This is also one of the reasons why our clients keep coming back to us. PP: TELL US SOMETHING ABOUT THE WORK CULTURE AT FRAGOMATRIX? PJ: We are strongly driven by our legacy. I believe our employees are more like family, they are our core strength. Therefore, our policies revolve around taking care of them as well as giving them a healthy work environment. This includes sponsoring the education of the children of all our staff members in reputed schools. Our creative studios remain open 24/7 so if any of our perfumers suddenly feel inspired or just want to come in and work when they get an idea, the doors are always open for them. PP: HOW DOES IT FEEL TO WEAR TWO HATS - PERFUMER AND DIRECTOR? PJ: When you are the boss and a perfumer, you can relate to every aspect of perfumery. To me, wearing both hats is a big advantage. For instance, when I make a perfume, I am aware of the commercial aspects like the market where it will work, the preferences of people, the packaging that would appeal, etc. I believe perfumery is a techno-commercial industry and so knowing both aspects indeed adds a lot of value. P+: ARE YOU BIASED TOWARDS ANY PERFUME? PJ: Back in my college days, I developed a fondness towards Aqua Di Gio perfume, maybe as my teacher was the creator. That fondness stays on even today. Today, there are so many interesting twists in fragrances. But my loyalty still lies with the classical scents. P+: DO YOU HAVE ANY FAVOURITE INGREDIENTS? PJ: Genuinely what happens is that every perfumer has a palate of ingredients that he or she likes. This is something that he or she will easily remember. Over the course of time, the perfumer also explores newer ingredients and if “We have recently procured our own farms for saffron in Kashmir which, we are sure, will add a lot of value to our portfolio of natural ingredients..." P A R F U M P L U S 15